Your Control Panel dashboard includes a breakdown of Visits by source — including Shopping Ads, Search Ads, SEO, Email, National Website, and Dealer Website. Here’s what each category means and how that traffic is tracked.
| Source | Type | Example |
|---|---|---|
| Shopping Ads | Paid (SEM) | Product listings with images and prices |
| Search Ads | Paid (SEM) | Text-based Google ads |
| SEO | Organic | Free traffic from search results |
| Campaign-based | Visitors from marketing emails | |
| National Website | OEM-driven | Traffic from the brand’s national site |
| Dealer Website | Referral | Visitors from your main dealership site |
🛒 Shopping ads
Shopping ads are paid placements that feature a product image, title, price, and your dealership name. They often appear:
At the top of Google search results
In the Shopping tab
On partner sites
These ads are part of Search Engine Marketing (SEM) and are designed to drive high-intent shoppers directly to product pages on your site. Learn more about advertising.
🔍 Search ads
Search ads are also paid placements, but unlike Shopping ads, they appear as text-based ads within search results. They display when a user’s search matches specific keywords you’re bidding on (for example, “Subaru brake pads near me”). These are also classified as SEM traffic in your dashboard.
🌱 SEO (Search Engine Optimization)
SEO visits come from unpaid, or organic, search results. These visitors find your site naturally through search engines like Google or Bing — not through paid advertising. SimplePart optimizes your site’s structure and content to help your pages appear prominently in these organic listings, no matter what package you have.
✉️ Email
This category tracks visitors who reach your site through links in email campaigns, such as promotional messages or follow-ups from your dealership. Traffic is tagged automatically when users click through from those emails.
🌐 National website
If your OEM program includes a national parts website, visits from that site to your dealership’s parts store are grouped under this category. It represents traffic from the broader national network driven to your individual site.
🚗 Dealer website
These are visitors who land on your online parts store by clicking links on your main dealership website — such as a “Shop Parts Online” or “Order Parts” button. It helps you see how much traffic is coming from your primary dealership site versus external sources.
Need help?
Our in-house Client Services team is available Monday-Friday, 8 a.m. to 8 p.m. EST to help you with any questions or issues. You can reach us in the following ways:
👉 Submit a request through this support form
📞 Call us at 1 (888) 843-0425
📧 Email us at support@simplepart.com
We’re ready to help you get the most out of your SimplePart experience!