Online advertising comes standard with the Base Plus, Advanced, and PRO packages. At SimplePart, we have a dedicated team of Search Engine Marketing (SEM) experts who go far beyond just placing paid ads—they work to drive qualified traffic to your website and maximize your return on investment.
Meet the experts
Every member of the SimplePart SEM team is Google Ads certified, meaning they are highly skilled in pay-per-click (PPC) advertising. A cornerstone of our SEM strategy is leveraging paid shopping ads on Google and Bing, managing over 4.3 million images across these platforms.
Our team continuously monitors your campaigns to ensure they are fully optimized and performing at peak levels. They can make quick adjustments to maximize the effectiveness of your SEM investment and ensure your advertising dollars work hard for your dealership.
Your advertising budget
Your budget depends on your selected package and business goals, and it is flexible to adapt as your business grows. Once a budget is established, our SEM team manages spending within a 15% range to account for traffic variability while keeping campaigns efficient.
Advertising budget FAQs
Q: How is my advertising budget determined?
A: Your budget is based on your selected package and your dealership’s business goals. It can be adjusted over time as your needs change or as you expand your online advertising efforts.
Q: Can I increase or decrease my advertising budget?
A: Yes. Your budget is flexible. You can work with our SEM team to increase your spending to capture more traffic or decrease it if needed to align with seasonal trends or business priorities.
Q: What does the 15% spending window mean?
A: The SEM team manages your budget within a 15% variance to account for fluctuations in traffic and ad performance. This ensures campaigns run efficiently without exceeding your planned spend.
Q: Is my budget used on both Google and Bing ads?
A: Yes. Our SEM team allocates your budget strategically across Google and Bing to maximize visibility and drive the highest return on your advertising investment.
Q: How do I know if my advertising budget is working?
A: You can track your performance in the Control Panel, which will show metrics like clicks, conversions, and ROI. This allows you to see how your budget is driving traffic and sales for your dealership.
Q: Do I need a minimum budget to participate in advertising campaigns?
A: Yes, each package has a recommended minimum budget to ensure campaigns are effective. The SEM team will guide you on the appropriate level for your goals.
Learn more
To explore how SimplePart’s eCommerce and SEM team can help drive traffic and sales, check out our blog.
For questions about upgrading to a package that includes advertising, contact our Sales team to discuss your options.
Need help?
Our in-house Client Services team is available Monday-Friday, 8 a.m. to 8 p.m. EST to help you with any questions or issues. You can reach us in the following ways:
👉 Submit a request through this support form
📞 Call us at 1 (888) 843-0425
📧 Email us at support@simplepart.com
We’re ready to help you get the most out of your SimplePart experience!