Top 5 reports every parts manager should know

If you’re new to eCommerce, understanding how your parts website is performing can feel like a lot to take in. The SimplePart Control Panel gives you access to over 300 real-time reports on everything from cart conversions to email remarketing—but don’t worry, you don’t need to review them all!

To help you get started, we’ve picked the top five reports that will give you a clear picture of your website’s health and help you make smart, data-driven decisions. Once you’re comfortable with these, you can explore more advanced reports to fine-tune your performance.

1. Gross Profit by Month Report. Your number one goal is profitability. This report shows you how much profit your site generates each month and how changes in sales or conversion rates affect your margins. Reviewing it regularly helps you spot trends and track your growth over time.
2. Paid Partners Performance by Month Report - If your dealership uses Search Engine Marketing (SEM) through Google or Bing (included with Base+ and higher packages), this report is a must. It shows how your ad budget is performing—highlighting clicks, conversions, and sales from paid ads—so you can understand what’s driving results and where to improve.
3. Top Products Sold (1 year) Report - Curious about which parts sell the most? This report lists your best-selling products, total units sold, and total revenue from those sales. It’s a great tool for identifying which products to feature on your homepage, include in promotions, or stock more of. 
4.  Traffic Summary Report - This report helps you understand your website visitors—where they’re coming from, what pages they’re viewing, and how they’re converting into customers. It’s perfect for spotting which marketing channels (like ads, email, or organic search) bring the most valuable traffic. 
5. Pricing Matrix Ranked Performance Report - Your pricing strategy can make or break your sales. This report compares your prices against the market, helping you see where you’re competitive and where you may need to adjust. It’s especially useful for targeting pricing tiers where you can gain more market share. 

By focusing on these five reports, you’ll build a strong foundation for understanding your site’s performance and making confident business decisions.

Once you’re comfortable, feel free to dive deeper—there are more reports waiting to help you optimize your online parts business!

If you’d like extra support or a walkthrough of these reports, you can schedule a training session with SimplePart’s Dealer Coaching team. Contact us at [e-mail] to connect with an eCommerce expert who can guide you step-by-step.

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