Creating remarketing offers for repeat sales

Remarketing offers are an easy, effective way to re-engage customers and grow your online parts sales. Nearly half of customers who buy online are new or infrequent buyers, making them great candidates for repeat business.

To help capture these opportunities, your Control Panel includes a built-in email offers tool that automatically sends customers an email once their order ships (the Order Shipped email). This email includes up to four special offers: three preset options, and a fourth offer you can customize for your dealership.

View and edit existing offers

1. In the Control Panel, open the Settings menu and select Manage Offers.

2. On the Manage Offers page, you’ll see a list of pre-made offers:

   • Parts: 10% off a single parts order

   • Accessories: 25% off an accessories purchase of $300+

   • Inspection: A complimentary multi-point inspection

   • Custom Offer: Your dealership’s personalized offer

To view or modify an offer, click Edit. You’ll see fields for the offer name, email heading, image and button text, and the URL customers are taken to when they click.

Manage your emails

To customize how these offers appear in emails:

1. From Manage Offers, click the Manage Emails link in the top right (or find it in Settings > Manage Emails).

2. On the Manage Emails page, locate the Order Shipped Email—this is your “Thank You” email.

3. Each email module includes:

   • A checkbox to enable or disable sending

   • The email body text

   • Four dropdowns for offer placements

If you’re happy with the current offers, no changes are needed. To add your own dealership-specific offer in the fourth slot, continue below.

Create a new custom offer

1. Go back to the Manage Offers page and click Create Offer.

2. Fill out the offer details:

   • Offer Name – Internal name for your reference

   • Associated Emails: Any existing emails this offer is currently associated with

   • Heading – Title shown in the email

   • Text – Description of the offer

   • Image Source – URL for your offer image (optional)

   • Button Text – Call-to-action label (e.g., “Shop Now”)

   • Button Link – URL customers are sent to when they click

💡 Tip: Custom offers can drive traffic to other dealership departments too—try promoting a future parts discount, accessories sale, or service special like an oil change or tire rotation.

Click Save to create the offer. You can edit or update it anytime from the Manage Offers page.

Add your custom offer to the Order Shipped email

1. Return to the Manage Emails page.

2. Locate the Order Shipped Email.

3. In the “Fourth Offer” dropdown, select your new custom offer.

4. Click Save.

That’s it! Your customers will now see your dealership’s personalized offer in their “Thank You” email after their order ships.

💡Why use remarketing offers?

Adding custom offers helps:

• Increase repeat purchases from recent buyers

• Drive service and accessory sales

• Strengthen your relationship with online customers

Need help?

Our in-house Client Services team is available Monday-Friday, 8 a.m. to 8 p.m. EST to help you with any questions or issues. You can reach us in the following ways:

👉 Submit a request through this support form

📞 Call us at 1 [phone]

📧 Email us at [e-mail]

We’re ready to help you get the most out of your SimplePart experience!