Your online parts store is an extension of your dealership, and customers need clear pathways to find it. Just like signage helps customers locate your physical parts counter, strong website connections help them discover your online store quickly and easily.
If customers can’t find your parts site, they’ll buy elsewhere. Creating multiple, visible entry points prevents lost sales and keeps traffic within your dealership’s digital ecosystem.
Why these connections matter
Think of links between your dealership site and your parts store as digital doorways. Every doorway you add creates another opportunity for customers to shop with you instead of a competitor.
Adding strategic links will help you:
Improve your website’s search engine performance
Increase visibility of your parts store
Keep customers on your dealership-owned websites
Capture more parts sales
Create a smoother, more intuitive shopping experience
Where to place links
Here are the key locations to create clear, high-impact pathways to your parts store:
Top navigation
Add a “Parts” link to your main navigation bar
Include dropdown items such as “Shop Parts Online”, “Order Parts”, or “Parts Store”
Website footer
Add a visible footer link to your online parts store
This ensures customers scrolling to the bottom of your site can still access parts easily
Parts Department page
Include multiple links directing customers to your online parts store
Shoppers researching your in-store department may prefer to browse or purchase online
Small updates, big impact
These simple additions can significantly increase traffic—and sales—to your online parts store. Just like adding signs in your physical dealership, these digital touchpoints guide customers to the right place and reduce friction in their shopping journey.
Need help?
Our in-house Client Services team is available Monday-Friday, 8 a.m. to 8 p.m. EST to help you with any questions or issues. You can reach us in the following ways:
👉 Submit a request through this support form
📞 Call us at 1 (888) 843-0425
📧 Email us at support@simplepart.com
We’re ready to help you get the most out of your SimplePart experience!