Entering the world of e-commerce for the first time—or migrating from another platform—can feel overwhelming. We’ve simplified the process to help you launch your online parts store successfully. Here’s what you need to know as you get started with SimplePart.
Define your goals
Online customers can quickly compare prices, but being the cheapest doesn’t always mean being the most successful. At SimplePart, we help you strategize using pricing matrices that balance high margins and competitive pricing, allowing you to control profitability across different parts and categories.
Volume-focused
Do you aim to sell a high number of orders at competitive prices? Some high-volume dealers benefit from backend OEM incentives, but keep in mind that processing more orders requires more resources.
Balanced volume and profit
If your website is an extension of your parts counter, you can set slightly higher prices for better profit per order while maintaining competitiveness. Our team can guide you on market strategies to maximize revenue.
Web presence only
If you’re new to e-commerce or simply want a digital presence for parts and accessories, start with pricing at or near MSRP. Orders may be fewer, but your resource investment will be minimal.
Choosing your SimplePart package
Identify what your goals are to decide which SimplePart package is right for you:
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Simply looking to have an online e-commerce presence? BASE PACKAGE |
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Looking for incremental sales as an extension of your parts site? BASE OR BASE+ ADVERTISING PACKAGE |
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Want to reach new local buyers and increase your dealership’s visibility? BASE+ ADVERTISING PACKAGE |
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Want to reach a new customer base outside of your local area? ADVANCED PACKAGE |
Payment providers
One of the first decisions you’ll make is selecting a payment processor. SimplePart offers multiple payment processing options to fit your dealership’s existing infrastructure and business goals.
Using the SimplePart Control Panel
Your Control Panel is the hub for managing your store, tracking orders, and monitoring performance. Key areas include:
- Processing orders - Ensure all orders are handled promptly
- Fulfilling orders - Get parts, accessories, and gear to customers quickly and efficiently.
- Tracking performance - Use top reports in the Control Panel to monitor sales, traffic, and order metrics.
- Adjusting settings - Update pricing, shipping rates, and more to optimize your store.
Program Features
Standard
User-Friendly Site
Easy-to-use assembly diagrams, clickable hotspots and a mobile-responsive, WCAG-compliant design make your online store accessible to all your owners.
Real-Time Reports
Keep an eye on your online store’s performance with our Control Panel. 300+ reports give you complete insight into every aspect of your business.
Secure e-commerce
Let your owners shop with peace of mind. Secure, PCI-level e-commerce comes standard with all sites. Payment processing integrations with PayPal, Stripe, and Authorize.net are available. We also offer BNPL options (Sunbit, Affirm) and digital wallet options (Google Pay, Apple Pay).
EPC-driven online catalog
Give your owners the full catalog of genuine parts, accessories, and gear at their fingertips. Timely updates help keep your online catalog accurate with the latest available products.
Optional
- Regular Dealer Strategy sessions
- Wholesale
- Product Questions
Need help?
Our in-house Client Services team is available Monday-Friday, 8 a.m. to 8 p.m. EST to help you with any questions or issues. You can reach us in the following ways:
👉 Submit a request through this support form
📞 Call us at 1 (888) 843-0425
📧 Email us at support@simplepart.com
We’re ready to help you get the most out of your SimplePart experience!