Google advertising is paused due to advertiser verification

If you've recieved a notice from SimplePart or Google about your advertising being paused for Advertiser Verification, you'll need to resolve this in order to continue running ads. If your dealership’s Google Ads account connected to your SimplePart website has not completed this verification, Google may pause your ads until acceptable documentation is provided.

This is a Google policy requirement, not a SimplePart-initiated change, and it affects advertisers across many industries.

Why Google requires advertiser verification

Advertiser Verification helps Google:

• Confirm the identity of businesses running ads

• Improve transparency for consumers

• Reduce fraud and misleading advertising

Even long-running ad accounts can be selected for verification, and accounts may be paused until the process is completed. Read more about this process from Google.

What happens if verification is not completed

If Google does not receive and approve the required documentation:

• Your Google Ads campaigns will be paused

• Ads will not display in search or shopping results

• Your SimplePart website will remain active, but paid traffic will stop

Ads will resume once Google completes verification.

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What you need to do (U.S. dealers)

To resume your ad campaigns, please send one verification document as soon as possible.

How to submit

• Email your document to [e-mail]

• Subject line: “Attn: Google Ad verification document”

• File format: PDF, JPEG, or PNG

Acceptable documents (U.S.)

You may submit one of the following documents that state your organization's name:

• Dealer license (preferred)

• Certificate of Incorporation issued by your state 

• IRS-issued documents (for example: CP575, 147C, CP299, 988, 937, 1050, 5822)

• IRS Forms 8871 or 990

• Most recent SEC filings (10-K, 10-Q, or 8-K)

• Business credit report from Experian, Equifax, TransUnion, or Dun & Bradstreet

If you do not have access to these documents, we recommend forwarding the request to your accounting or legal department, as they typically maintain this information.

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🍁What you need to do (Canadian dealers)

To resume your ad campaigns, please send one verification document as soon as possible.

How to submit

• Email your document to [e-mail]

• Subject line: “Attn: Google Ad verification document”

• File format: PDF, JPEG, or PNG

Acceptable documents (Canada)

You may submit one of the following documents that state your organization's name:

• Dealer license (preferred)

• Certificate of Incorporation

• Certificate of Good Standing / Status

• Certificate of Compliance

• DUNS number documentation

If you do not have access to these documents, your accounting or legal department should be able to assist.

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What happens after you submit documents

• The SimplePart SEM team will submit your documentation to Google

• Google will review and approve the account (timing varies)

• Once approved, ads will automatically resume

No additional action is required unless Google requests further information.

If you have questions or are unsure which document to provide, contact the SimplePart team or reply directly to the verification email you received. Completing this step promptly will help minimize downtime for your ads.

Need help?

Our in-house Client Services team is available Monday-Friday, 8 a.m. to 8 p.m. EST to help you with any questions or issues. You can reach us in the following ways:

👉 Submit a request through this support form

📞 Call us at 1 [phone]

📧 Email us at [e-mail]

We’re ready to help you get the most out of your SimplePart experience!